Avi Goldberg is a Transportation Practice Leader and broker with Purves Redmond’s (PRL) Toronto’s office. In this role, he is responsible for coordinating the delivery of all PRL resources to his clients, assisting with the client team, developing marketplace strategies, and crafting solutions for Transportation business and insurance risks. Avi has been focusing on Transportation and logistics accounts for the past 15 years and has managed several Transportation accounts, which range from 25 power units to 7500 power units. The accounts are diverse in nature and vary from standard insurance placements to Captives to fronted deductible structured accounts. However, his technical expertise has also been utilized in the placement and servicing of several large Canadian programs, municipal, busing, daily rentals, and Logistics. His familiarity with Risk Services issues and claims adjusting practices allows him to provide solutions to potential operational issues.