David is a B2B sales leader and mechanical engineering graduate from McGill University with extensive experience across the automotive, trucking, technology, and energy sectors.

As Director of Sales, Canada for Workhorse, David leads the company’s commercial electric vehicle growth strategy across the Canadian market, helping organizations modernize their fleets through innovative and sustainable transportation solutions.

With a consultative and customer-focused approach, David works closely with fleet operators, dealers, and industry stakeholders to navigate the opportunities and challenges of fleet electrification. Combining technical expertise with a deep understanding of commercial vehicle operations, he supports customers in developing practical, scalable paths to zero-emission transportation while maximizing operational efficiency and long-term value.