Maureen Shuell is the Chief Operating Officer of Electric Mobility Canada, the national membership-based, not-for-profit industry association working to enable and accelerate the transition to sustainable electric mobility in Canada through advocacy, collaboration, education, and thought leadership, with the ultimate goal of creating a cleaner, healthier, and more prosperous future for all Canadians.

She is responsible for operations and membership; governance; strategic planning; business development; and she also supports government relations and stakeholder activities. She has been the lead of many large-scale national events and tradeshows including EMC’s annual national conference, EVVE, with the next event taking place in Winnipeg Manitoba October 20-22, 2026.

Maureen is fluent in English and French and has focused on mobility issues throughout her career in political and not-for-profit environments, and as a consultant.