Benoit Lacroix is a dynamic leader with nearly 20 years of experience promoting sustainable development through entrepreneurship and new technologies. As a co-founder of Effenco, he spearheaded the company’s growth, leading the development and deployment of cutting-edge truck electrification solutions over 15 years. Benoit also served as CEO of Astus, a fleet telematics company, where he successfully restructured the organization to drive technological transformation and growth. Currently, as co-founder and CEO of Relion, he focuses on EV charger operation and maintenance software. Benoit’s strengths in vision and strategic thinking, combined with his hands-on approach, boundless energy, and collaborative nature, make him a driving force in the industry. Benoit holds a Ph.D. engineering from ÉTS university.