Martin Blanchet, National Sales Manager, Alternative Powertrain, at Peterbilt of Canada, is a mechanical engineer currently pursuing an MBA at ESG UQAM. He specializes in innovation management in alternative energy for transportation. Driven by the sector’s energy transition, he has led several projects since 2010 focused on battery-electric, natural gas, and hydrogen as vehicle fuels. Since 2015, he has represented Peterbilt of Canada with a focus on transportation electrification, while maintaining a strong interest in the opportunities offered by renewable natural gas. His work spans both battery-electric (BEV) and compressed natural gas (CNG) Peterbilt trucks, leveraging their assembly in Canada at PACCAR’s Sainte‑Thérèse, Quebec, plant. Based in Montreal, Martin is a husband and father of three. Outside of work, he enjoys fishing and adventure motorcycling.